expresso: mentorship

MARKETING MENTOR:

A CONDUIT FOR COLLABORATION

CHRISTINA CRUZ Director, Regional Marketing Markham, ON ANASTASIA MARKEVICH Marketing Coordinator Markham, ON

MENTOR |

Mentorship and collaboration are key principles within the Marketing group at EXP. For Christina Cruz, our director of regional marketing, her career path at EXP is a direct reflection of the growth and evolution of the regional marketing function here at EXP. As her skills and teams expand, so does the reach and influence of our Marketing group across North America. When Christina started with EXP in 2004, she was one of a handful of marketing professionals assisting the various engineering groups in Central Canada and throughout the firm. Christina had a vision for the department, how it could enhance the brand and transform the way we pursue new business. But she needed a team to make it happen. Enter Anastasia Markevich. In 2014, Anastasia started with EXP in a slightly different capacity, a more administrative and reporting to another manager. Where their duties overlapped, Christina would take an active role in training and developing Anastasia’s latent abilities. “Right from our first interaction, I immediately saw her potential,” says Christina fondly. “She’s a quick learner and is able to process a lot of information quickly.” “In many ways, Christina became my de facto manager,” Anastasia says with a smile. “She took me under her wing and trained me on everything I’m doing now. Slowly, my position transitioned to having a stronger marketing focus, and now it’s a passion we share. From the beginning, I looked up to her and viewed her as a mentor.”

MENTEE |

22 | EXPRESSO